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Posted: Sep 30 2017, 11:17 AM
Group: Featured Blogers
Member No.: 17
Joined: 17-January 12
Rep: 143 pts
Fans left in cold (again) as corporates crash AFL grand final
Saturday, 30 September 2017 4:30AM
The AFL’s Perth-based chairman of five months, Richard Goyder, is a smart chap, a problem solver with a proven record in business.
But buying Coles in the shadow of the Global Financial Crisis 10 years ago is child’s play compared with the challenge of squeezing the competing clubs’ supporters into the MCG on grand final day.
It’s that time of the year again. As the AFL revels in the marketing bonanza around the country’s biggest annual footballing event, it must also deal with the inevitable hit to customer satisfaction as diehard fans complain they can’t get a grand final ticket.
Richmond and the Adelaide Crows are among the AFL’s best supported clubs, with 73,000 and 57,000 members respectively.
The MCG holds 100,000.
As much as the AFL argues that the competition for all its commercial power, remains a game of the people, it’s not an argument that holds much credibility on grand final day.
Most of those in attendance today won’t have an emotional connection to the two teams.
In many cases, they will be guests of a corporate sponsor, a member of the AFL or MCC or someone who has paid $4000 for a game package.
And despite the latest burst of outrage, not much is going to change, or can change, because too much money is at stake.
This year, the AFL actually added 2000 seats to each competing club’s ticket allocation, increasing the number of tickets available to members to 17,000 per club, for a total of 34,000. But a near 20,000 tickets are reserved for corporate sales and AFL invitees.
At least another 30,000 seats are set aside for MCC and AFL members, who pay for the right to access grand final tickets, as do up to 5000 Medallion Club members.
Richmond and Adelaide can also look forward to a few thousand more tickets for allocation to sponsors, staff or players’ family members.
Finally, there is the up to 10,000 tickets set aside for the other 16 AFL clubs.
They’ve become a lucrative money earner for the clubs once they’re packaged together with flights, hotel rooms and a grand final breakfast.
It leaves the AFL with little room to move as it tries to meet all expectations.
Of course, a grand final elsewhere may offer more flexibility. Major stadia in Sydney, Perth and Adelaide hold between 54,000 and 81,000 and there’s no need to account for AFL or MCC members. So more room for the competing clubs’ fans.
No, of course, it’s never going to happen.
Money talks and the fans suffer.
“If life were predictable it would cease to be life, and be without flavor.” - Eleanor Roosevelt
“All of life is peaks and valleys. Don’t let the peaks get too high and the valleys too low.” - John Wooden
Posted: Sep 30 2017, 04:13 PM
Member No.: 3
Joined: 21-July 11
Rep: 66 pts
Always a problem with professional sport I think.
The big dollars to pay the top level athletes has to come from somewhere.
Everybody is Willing:
Some are willing to work, the rest are willing to let them!
The older I get, the better I was.
Posted: Sep 30 2017, 05:25 PM
Group: Active Member
Member No.: 58
Joined: 26-April 12
Rep: 47 pts
That's why I don't support the grounds like MCG and alike. But then again there is 3.5 million people living in Melbourne, so that adds up to people watching on TV and not at the ground.